stock as many locally grown and produced
products as they can find. Their belief
in the old style also makes their meat
department an exemplary find. Behind
the butcher counter, you’ll find choice
cuts meats and poultry that are aged to
perfection. They feature a variety of freshly
made sausages, as well as daily specials
and secret items in the back. Because
they uphold the old-fashioned “cut and
wrap” style, the store’s butcher gets to
know customers on a one-on-one basis
and recommends special picks to suit their
individual tastes. Whether you’re looking
for something for a special occasion or
something good for a night in, the quality
and perfection you’ll find here is unlike
anywhere else!
Since Dan took over the wine and
spirits department, it has become another
distinctive feature that keeps people com-
ing back for more.
“I was 18 when I took over the wine
department. I wasn’t even old enough to
drink!” Dan said, “Our liquor salesman
at the time said that our selection wasn’t
that great, so I started learning more about
wine. I studied with a Sommelier and took
classes so that I knew what to get for the
store.” It turns out Dan had the nose and
discerning palate needed to appreciate
wine. That, in addition to his passion for
the business, has helped him cultivate a
collection of fine wines that range any-
where from $2 to $200. Dan works to
ensure that everyone has the opportunity
to enjoy his selection. He’s always happy
to share his knowledge and help shoppers
select just the right wine, and spirits.
Perhaps because of its modest and
unimposing architecture, the market is
sometimes overlooked. Visitors to the San
Martin area pass by its weathered doors
never knowing that they’ve missed out on
something great. Those lucky enough to
discover Rocca’s Market, however, know
its real value. “It’s kind of a hidden gem.
The hardest part is getting people in.
Once they’re in, they stay,” Tom grinned.
Regulars think of Rocca’s Market as a time-
honored tradition. A family market that has
withstood the test of time. “We’ll be here
until it falls down,” the brothers laughed.
GILROY • MORGAN HILL • SAN MARTIN
JULY/ AUGUST 2015
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