Naturals Boutique Spa & Salon
C
Written & Photographed By Craig Lore
indi Torres and Jaymie Logan-
Geimer have a special
relationship.
“What Cindi and I have put together
—we call it our marriage—we’re
business partners, but we’re also best
friends. We’re together more than we are
with anyone else. We know everything
about each other,” said Jaymie.
Their commitment to each other
started twenty-one years ago when they
both worked at a shop called I Naturals
in Morgan Hill. They discovered that
they worked well together, had similar
life goals and ambitions, and found in
each other a kindred spirit. Their first
partnership was a mobile spray-tanning
business called Urban Glow Tanning.
Nine years ago, they purchased the assets
from I Naturals, moved to San Martin,
and created Naturals Boutique Spa &
Salon (Naturals). And their most recent
venture is Lou Lou & James Cosmetics, a
cosmetic line that they’ve developed and
sell at Naturals and local retailers.
“The name is an inside joke,” said
Jaymie. “I always called her Cindi Lou,
and she called me James.”
Jaymie and Cindi are just as
committed to their community as they
are to their partnerships. Jaymie was
born in Gilroy and raised in San Jose,
but returned to Morgan Hill thirty years
ago where she lives with her husband of
twenty years—a native of Morgan Hill.
Her twenty-seven-year-old daughter
lives in L.A. Cindi was born in San Jose
but raised in Gilroy from the age of five.
She lives with her husband—also native
to Morgan Hill—and their teenagers,
13 and 15, in Gilroy.
Helping people look their very best is
what they live for, which is why Cindi is
current Co-chair and next year’s Chair
of the Miss Gilroy Garlic Festival Queen
Pageant. Cindi, and Naturals, have
donated their time, money, and effort to
do the hair, makeup, and spray tanning
for all the pageant contestants for the
past eight years.
“We do a lot of community events,”
said Jaymie. “Everybody’s cause is
important, and we like to do whatever
we can to help the community.”
Cindi has also donated her time to do
hair and makeup for Shining Star High
School Prom, for special needs high
school students in South Santa Clara,
San Benito, and Monterey counties.
Naturals is a full-service salon that
includes skincare, facials, hair, makeup,
spray tanning, nails, and massage.
Beauty, however, is more nuanced.
As Jamie explained: “I think the
superficial beauty part of it is huge, but
for our clients it’s a lifestyle, relaxation,
nurturing yourself, giving to yourself—
making the time to take care of yourself,
so that inner and outer beauty and a
healthy lifestyle come together.”
“We’re Naturals, so we’re more about
developing a natural look,” Cindi said.
“We strive to enhance your natural
beauty instead of trying to change what
you look like. Everything is customized
—hair, skin, makeup. We consult with
the client and help them choose what
will look best for them. For special
occasions like weddings,we will enhance
a little bit more, but they still want to
look like themselves.”
NATURALS BOUTIQUE SPA & SALON
13295 Monterey Raod • San Martin
408.683.2200
GILROY • MORGAN HILL • SAN MARTIN
august/september 2019
“I’ve been going to Naturals for about
fifteen years,” said Rebecca Shingai of
Morgan Hill. “They take excellent care
of me. They recommend the things that
are beneficial to me and steer me away
from things that wouldn’t benefit me.
It’s intimate and personalized for each
person. Also, if they can’t provide the
service, they’ll recommend someone
else who can.”
“We have the best clients,” Cindi
said. “And this is an environment where
you want to be. The clients who come
in, they want to be here. About twenty
to twenty-five percent of our clients
are men, and it’s growing. Men are
getting facials, pedicures, haircuts, and
massages, and they feel comfortable
because it doesn’t feel like a place just
for women. One time it happened to be
all men in our place at the same time. It
was funny.”
“We’ve had some clients for years,
so we know all about them. We’ve seen
their children growing up, and their
children are now our clients. Oh, I’m
getting emotional,” Jaymie said.
“Over the past twenty-one years
we’ve all grown up together, or seen
their kids grow up,” Cindi added. “So,
they know us.”
Jaymie smiled, saying “I just enjoy
that we get to know our clients person-
ally and that this business is very giving.”
For Cindi and Jaymie, the beauty
business goes well beyond skin deep: It’s
about building closer relationships with
each other, clients, and community.
“Our clients are happy to be here,
and they’re happy when they leave,”
said Jaymie.
“And that makes us feel good,”
Cindi said .
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