gmhTODAY 30 gmhTODAY April June 2020s | Page 22

large business of the year GILROY spice of life awards One of Cresco Equipment Rentals most important core values, that drives its cul- ture, is that of service. Cresco provides unparalleled service within the equip- ment rental industry. Their profits from customer service fuel the fire for their more important application of service and this is service to the community. Cresco EQUIPMENT RENTALS As an organization, Cresco lives by a sim- ple credo that one never needs to ask permission to do the right thing. It turns out that many people need, but cannot afford, to rent equipment for important projects that will benefit many folks in need. Cresco supports hundreds of orga- nizations each year with both equip- ment and monetary donations. Written & Photographed By Craig Lore 22 GILROY • MORGAN HILL • SAN MARTIN SPRING 2020